We believe in doing less, better. Strategy isn't a checklist - it's a discipline of choice. It means saying no to what's noisy and yes to what actually builds the business. If you're ready to focus on the few channels and core audience that matter most, we'll help you move forward with clarity, consistency, and confidence.
Brand Foundation & Strategy
Define who you are and how you win - then bring align your brand from the inside out.
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Brand purpose, vision, and values alignment
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Audience segmentation & persona development
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Competitive & whitespace analysis
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Unique value proposition & market positioning
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Brand architecture for growing portfolios
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Messaging & Communication
Say it clearly. Say it consistently. Say it in your brand’s voice.
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Messaging hierarchy & storytelling frameworks
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Brand voice & tone guidelines
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Founder’s story & leadership positioning
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Copywriting frameworks for high - priority platforms
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Internal brand language for team alignment
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Bring your strategy to life with concept-driven, high-impact creative - built around the channels that matter most.
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Cross channel content strategy rooted in priority audiences
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Creative brief development & briefing templates
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Concept selection & refinement
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Campaign leadership & rollout management
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Agency management & creative partner oversight
Creative & Campaign Development
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Go-To-Market & Execution planning
Turn strategy into traction - with smart, selective execution that avoids wasted motion.
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Launch planning & GTM roadmaps
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Channel prioritization & media mapping
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Campaign sequencing based on readiness and ROI
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Cross-functional team & vendor collaboration
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Strategic Audit & Prioritization
A fast-start diagnosis to uncover where you stand - and where to focus next
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Brand & marketing audit with expert insights
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Channel & content effectiveness review
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Clear prioritization roadmap
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Tailored recommendations aligned to your business stage
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Metrics, Reporting, & Optimization
If it’s not moving your business forward, it’s not worth doing.
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Integrated KPI and performance dashboards
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Marketing & brand health reporting tools
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Monthly insights to guide reinvestment and channel refinement
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Focused, data-backed decision-making & agile optimization
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Factorial CMO & Advisory Support
Executive-level strategy for businesses.
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Strategic planning and marketing model design
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Org structure & talent roadmaps - internal and external partners
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Leadership coaching & accountability
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Cross-functional alignment across precuts, ops, and sales
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We believe in doing less, better. Strategy isn't a checklist - it's a discipline of choice. It means saying no to what's noisy and yes to what actually builds the business. If you're ready to focus on the few channels and core audience that matter most, we'll help you move forward with clarity, consistency, and confidence.
Testimonials
Chris Kapica - Head of Brand Strategy at General Mills
Decisive, confident, judicious, and inspiring, Alexis is relentlessly focused on building resilient brands and creating the best consumer and colleague experiences possible. While at General Mills, our team benefitted from Alexis' astute marketing leadership, where she not only led a high-performance team with compassion but also delivered amazing business results by identifying the distinct value of our brands and championing seamless, personalized, and engaging consumer marketing journeys. As an elevated leader within our organization, Alexis was a collaborator and team builder; she was focused on developing unique individual talents and converging those talents to build a productive, effective, and empathetic leadership team. Alexis quite adroitly translates the human experience of the team to the human experience of the consumer; she encourages colleagues to get closer to the consumer and think critically and strategically about the marketing ecosystem and how best to develop relationships with those who trust us, or consider us, for their consumer product needs. Alexis is thoughtful, passionate, and fact-based in her approach to marketing leadership - and she's growth obsessed, applying novel thinking to challenges big and small. Working for and with Alexis was such a pleasure - and a great learning experience - and her leadership will undoubtedly benefit so many businesses in the future.
Brea Lang - VP, Media Strategy at General Mills
Alexis contributed significant value as a marketing leader at Blue Buffalo. She has a very broad knowledge across marketing levers which uniquely positions her to excel in leading strategy and integrated marketing. Alexis created Blue Buffalo’s first Master brand strategy and Integrated Agency Team. Her accomplishments had direct impact in delivering improvement in business ROI.
Alexis had a positive impact on team culture and was a pleasure to work with.
Matt Gorman - VP, Category Management & Insights at Impact Capital Private Equity
Alexis was great to work with. Super driven and curious. Friendly and kind. She cares a lot about what she does and always wants to do her best. She’s very smart and looks at things from all angles. She is a very good marketer, knows her stuff and is passionate. Any company would be lucky to have her.
Amanda Madore - Director, Media Relations
I worked closely with Alexis for several years during her tenure with LEGO marketing. We collaborated on marketing and PR for several projects and brands and I found her to be extremely organized, creative and forward thinking. She always bring a fresh perspective to projects and her work stood out amongst her peers and colleagues. She was never afraid to take on a challenge. Her background and knowledge of all facets of brand marketing was a true asset to the team.
Heidi Harrison - Head of Brand & Marketing Operations at the LEGO Group
I worked closely with Alexis for several years during her tenure with LEGO marketing. We collaborated on marketing and PR for several projects and brands and I found her to be extremely organized, creative and forward thinking. She always bring a fresh perspective to projects and her work stood out amongst her peers and colleagues. She was never afraid to take on a challenge. Her background and knowledge of all facets of brand marketing was a true asset to the team.
Karen DiZio Lee - Consumer and Shopper Insight Expert
Alexis really takes a consumer-led approach to brand management. During my time at LEGO, we worked together on several projects uncovering insights that directly impacted the strategies she developed to lead the Girls business. She understands that consumer and shopper insights are imperative for driving growth; and more importantly, she knows how to use them. Alexis is also a great person to work with and I loved collaborating with her regularly. She would be a real asset to any company!
Julia Ahmer - Senior Brand Manager at BIC
Alexis has a consumer-first, holistic brand management and ownership mindset. She has incredibly solid consumer goods background and experience working across multiple industries and business challenges. I have experienced her uncover consumer insights and translate them into brand strategy all the way through execution. She is fully capable of leading 'end to end' strategy, marketing and innovation initiatives. Alexis is also a strong team player and collaborator, ensuring all cross functional teams are aligned and executing as promised. Lastly, she is a creative thinker and effective communicator; I was always impressed by her ability to effectively communicate her vision.
David Burns - VP Supply Chain at Emmi Desserts USA
I had the opportunity to work with Alexis on I&R projects from early in the concept stage to product launch and beyond. Due to her leadership skills and "end to end" mindset Alexis was successful building and leading high performing, multi-disciplinary teams that always yielded excellent results. She is creative, persistent and flexible so was always quick to identify solutions whether that meant developing multiple P&L scenarios or challenging and working with the technical team to find manufacturing alternatives. Alexis' positive demeanor, collaborative approach and willingness to step outside the traditional marketing function made her a very effective leader and pleasure to work with.
Joanne Nicoletti. Director Innovation at BODYARMOR Sports Nutrition
Alexis is a strategic and creative thinker. I worked closely with Alexis when she led the Sweet Leaf Tea brand as we crafted the innovation pipeline for the brand. Alexis excelled at prioritizing and breaking down barriers. She is very solutions oriented but doesn't compromise brand strategy. Her focus was on building brand love and creating products that met consumers' needs. She takes pride in her work and she does so with an easy-going style that makes her a pleasure to work with!